A straightforward brand message about driving, delivered in an unusually unusual way.

The Conoco tagline is one of the most blatant calls-to-action in all of advertising — “Choose Go.” When you combine this imperative message with a target audience made up of internet-dwelling 18-to-24 year-olds, you get professional shitposting, partnerships with unique creators, and data-driven anime posts. It’s all here, and it was all carefully designed to keep our followers choosing to Choose Go.